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LinkedIn - The Professional Network

If you are a young professional who is currently studying or looking to gain employment or experience in your industry, LinkedIn is perhaps the most important social media platform for you.

LinkedIn is more than just a social media platform, it is a networking tool which you can use to market yourself, stay in touch with like-minded individuals and even find your dream job.

Did you know that around 85% of jobs are found through networking!

Why should you use LinkedIn?

  • You can use LinkedIn to find and apply for jobs
  • You can follow companies; this is a great way to stay up-to-date with companies or industries that you are interested in.
  • You can follow business influencers including; executives, founders and CEO’s.
  • Your profile can highlight information such as; your work experience, academic achievements and qualifications – this is essentially an online resume that can assist you to establish a global presence.
  • Prospective employers will check out your online presence. In the business world, it’s important to show that you are interested and up-to-date with the latest social tools and technologies such as LinkedIn.  Please note: whilst it’s important to have a social media footprint, the reputation you build on such platforms is equally important. Understand what you want your personal brand to represent and look like.
  • You can join groups that are of interest to you, these are often discussion boards where you can interact with professionals or read relevant articles.
  • This isn’t a platform where you post social updates; remember to keep your professional cap on when sharing updates.


How do you setup LinkedIn ?

It’s really important that you make a strong profile; here are a few tips to get you started:

  1. Your photo, name and a brief headline are the first details people will see.  It’s really important to use a professional looking headshot; this consists of a picture where you are dressed in professional attire.  Your headline should state your current role, a role you’re looking for or highlight what you’re studying, e.g. Retail Assistant at Jeans West, Marketing Graduate seeking services role, Final year business student majoring in accounting.
  2. Add your experience! Whether this is a casual, part-time job or work experience, add it to your profile.  Add your education, you can even put your expected graduation date and write a bit about what interests you in your course.
  3. Add your skills! Have you worked in customer service, hospitality, administration or sales?  These are skills and each one has taught you how to communicate, work in a team or manage your time.  What type of skills have you learnt from university?  Research, essay writing, analysis…these are just ideas, so why not go through your previous subjects and really think about what you know…believe me, you know a lot more than realise.
  4. Connect with people you know on LinkedIn. This can be classmates, lecturers, tutors, people you work with, family and friends.
  5. LinkedIn is about building a brand, your brand, so really consider what you want to communicate in your profile!

Sometimes “it’s not about what you know but about who you know”.  So now is the time to get that work experience, learn from it, add it to your resume and LinkedIn profile and connect with the professionals you are engaging with.

For assistance creating a resume or starting the process to gain work-experience opportunities, please contact Joblinx, email:

JCU Brisbane is on LinkedIn, connect with us by clicking the image below:






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