Master of Business Administration (Marketing)

Business Administration provides responsible managers and business owners practical skills underpinned by cutting edge theory enabling them to make a difference, and equipping them for success in the twenty-first century.

The Master of Business Administration with major in Marketing uses core knowledge from the academic disciplines of business, law, psychology, technology, social science and humanities to explore key areas confronting modern managers and organisations.

The Marketing major is designed for non-marketers to gain a holistic view of the exciting and dynamic world of marketing. Through the core subject a sound understanding of basic principles and language of marketing theory and practice will be achieved. As the brand is the most important intangible asset of any organisation, an understanding of the theory and practical management of brands is essential when aligning brand and corporate strategy. Knowledge gained from these prior areas is leveraged into the global context with a focus on marketing products and services internationally. Engaging in marketing activities in a creative and innovative manner greatly enhances the potential for success in the market place. The inclusion of entrepreneurship in the major has been designed with this purpose in mind.

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